Cowes on Phillip Island is a major tourism destination within the region, however the town lacks civic and foreshore spaces of quality and its vibrancy falls away in the colder months. We collaborated with MR Cagney on an Activity Centre Plan for the town which addresses planning codes as well as provides a blueprint for urban renewal. Planning codes and policies were modified to provide better guidance on key development sites and to provide land use direction which fostered a vibrant, mixed-use and pedestrian orientated centre.